Puntoclave21.com tries to include all the subjects that are related to psychology and professional development. This Web it must like objective provide programs of qualification to the small company, on techniques of direction of human resources and professional development of the entrepreneur. It tries to combine the management of human resources , with the development of the personal capacities, that provide the different approaches from social psychology , enterprise psychology and other scopes of psychology. In the plan of businesses of our small company, we must include the key point of our personal development. The administration of the human resources cannot forget to the familiar company and the independent workers. Unfortunately enterprise psychology has been centered more in the great company that in the problematic one of the familiar business.

The psychology of the work and the organizations study the labor motivation , culture of the organizations - the set of traditions and customs, that define a common vision of the employees and the industralist - the selection, analysis of positions, marketing and the formation of employees. The traditional approach of this discipline has been centered in the great and medium company. In the small business and the independent workers, it is only applied in the selection of personnel and occasionally other applications of the psychology of the organizations. Puntoclave21.com tries to disclose techniques applicable to the small company and the unipersonal business . What supposes to raise the personal development of the entrepreneur - mental health, control of stress, motivation, positive attitude - not only like knowledge acquisition but like a personal change in thinking and acting. It supposes to autoaplicar itself and to apply to others, the knowledge of individual psychology - Touching Rational Therapy, PNL, Cognitiva Psychology, to put examples of techniques described in this site - and of the development of the small groups.

The Touching Rational Therapy considers the relation between emotions and thought. One is based on the idea to modify our negative-the emotions that take to verbal behaviors that harm to us by means of the modification of words and instructions that our mind uses to value us to us and to our surroundings. The Neurolingüística Programming - PNL- leaves from the idea that surviving the challenges of our surroundings, the humans we used schemes or prescriptions with guidelines of how we must act, based on how our mind collects of its surroundings. The Transaccional Analysis , is an approach derived from the Psychoanalysis, considers to the personality like a system formed by three categories, that are three styles of communication that the individual uses with other people. These forms to communicate to us are; the father, the adult and the boy. The father is the communication style that he tries to define a position of superiority of us with our interlocutor. The boy is the communicative style that defines as subordinated people the person with whom then we are dealing. The adult, is the communication style that obtains a balance between the two previous positions. Social Psychology is the discipline that studies the relation between the individual and the small group, having numerous implications in the businesses.

But so that these techniques are applicable must be described with simplicity, fleeing from the language of specialists - although by the shown thing in previous lines, not always we will be able to get rid of them -. Avoiding as far as possible the theoretical reasonings, to describe solutions systematized and comprehensible for people of any cultural level. In present articles they will find the introduction to these subjects. That they will go being developed in next writings. Subjects related to Internet will also be included and the applications that psychology can offer in this means. From a pragmatic and systematized position . It presses here to read articles in Spanish