Let's take a minute a review some
of the keys to success that we all intuitively know
but, for some reason, don't always apply. These keys
apply to any business whether online or offline.The
first key to success that I noticed lacking in a lot
of online businesses is internal, deepseated, motivation.
You must have an internalized drive to make your business
thrive, and that drive has to be emotionally charged.Without
this drive, everything about the way you conduct your
business will reflect a lack of commitment and a lack
of belief in what you are doing. Many of the ads you
see in ezines and posted on classifieds sites clearly
relect a lack of belief in what the promoter is doing.
You can actually read the ad and tell that the marketer
doesn't really BELIEVE in his products merit. The tone
of the ad is wrong.So... how do you develop this emotionally
charged drive? You need a internalized reason why you
must succeed. This deep seated reason will drive you
to learn the things you need to know about operating
your business. This deepseated drive will cause you
to continuously examine how you operate your business.
You will be looking for what is working and what is
not. Do this continuously. Then stop doing the things
that don't work and keep doing the things that do. Sadly
- if you just copy what everyone else is doing, you
will not be applying this principle. Most people keep
doing the wrong things, and aren't becoming more successful.
They keep doing the things that don't work and hope
that some day they will work. Change that though process
- TODAY. Doing the same thing over and over again, hoping
for a different outcome some day indicates insanity.
A quick example of personal motivation!
I have two teenage daughters, fast approaching college.
They are the center of my life and their success is
of prime importance to me. I cherish them! I also have
elderly parents and inlaws that I want to be able to
help have happy, less stressful lives as they age. This
motivates me to keep my business related activities
in high speed. It keeps me focused. At the same time,
I do not plan on NEEDING to work when I am a senior
citizen. So I keep reminders around my office that keep
me charged up (pictures, sayings, books). I continuously
recharge my motivation engine. I also keep in touch
with the people I grew up with, to remind me of where
I came from. I came from such a poor community that
I once wore my grandmother's shoes to school for a week
until she could convince a local merchant to sell her
another pair, for me, on credit. I remember vividly
the kids at school making fun of me wearing what were
obviously "grandma shoes" and that keeps me
saying "never again."
Another key to success is networking.
We need others to mentor us and teach us things that
helped them succeed. As importantly, we need others
to tell us of the mistakes they made so we avoid making
the same mistakes. The people I communicate with every
day are more that happy to share this information with
you. They share it in postings to news groups, on bulletin
boards, and in ezine articles. They have selfish motives
- building their online presence - but they do share
their "insider secrets" freely. Read widely,
listen and learn. Also, if you read something that confuses
you, write a short note asking for clarification. When
you discover a tip or technique, share it with you online
friends. Give as much as you take - networking is not
a one way street.
The third key to success that I want
to share with you is critical examination. Look at the
setup of any company you are thinking about becoming
involved with. Check them out. Check out their products
and their business practices. Ask others already in
the industry about how satisfied they are with the company
- being forever mindful of their motivation for giving
whatever answer they give. The internet is a wonderful
place and you can do searches and find information on
about any product or service. Do some digging now to
save yourself a lot of grief and money later.
Critical examination also involves
applying the old cliche, "If it sounds too good
to be true, it usually is." Ask yourself, if this
is such a great opportunity why aren't people flocking
to it by the hundreds of thousands. After all when you
do find that really great opportunity, you certainly
share it with everyone you really care about. Real "great
opportunities" - like discovering gold - are nearly
impossible to keep secret. People flock to real opportunities
without being prodded. Examine anything you are considering
getting involved in thoroughly. Look at the investment
in time, money, effort. Is it worth it - or can you
earn better money doing something else?
The final priciple I want to review
with you today is having the right product. That right
product MUST fill a need! It's no secret that if you
create your own product or service you will earn a higher
percentage from each sale.Knowing that - the best way
to thrive in an internet business is to see a need (perhaps
based upon your personal experience) and develop something
to fill it. If you can't do this, you must offer a product
or service that pays you a substantial percentage of
the sales price as a commission. Businesses that pay
you a residual commission month after month are also
recommended, because, over time, each sale made translates
into a worthwhile income stream. Always look at how
much income your efforts will generate over the longterm,
and then decide if that "really great opportunity"
is worth your time and effort.Apply these keys religously
and you can't fail. Your business online or offline
will thrive. You will be doing what successful business
people have been doing for centuries!
------------------------
Willie Crawford is a well-know internet
marketing consultant and writer. His website is filled
with articles designed to help you succeed. Visit http://www.williecrawford.com
today! This article may be freely used in your ezine
or on your website as long as it is reproduced in it's
entirety, to include this footnote and it is not altered.
* Copyright © 1999 Willie Crawford All Rights
Reserved *
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