There are many types of professionals
on the Internet. Business consultants, writers, web
designers, software developers, the list goes on and
on. What does it take to be considered a professional?
Well, according to the definition rom Webster's dictionary,
a professional is "Engaged in, or worthy of the
standards of, a profession."Does this definition
mean that if you are engaged in a profession you are
automatically considered a "professional?"
Of course not. Creating a professional image entails
a great deal of time and effort. Not only should you
have a great deal of knowledge and experience in your
chosen field, but you must conduct your business in
a professional manner.Developing a professional image
on the Internet will include all aspects of your business.
- Attitude
- Courtesy
- Honesty
- Product
- Customer Service
- Technical Support
- Refunds
- Web Site
- Fellow Business Owners
- Attitude -
Your attitude is one of the most important
aspects of developing your professional image. It can
make or break you. The way you deal with your peers,
customers, questions, complaints, requests or compliments
will all
reflect upon your professionalism.
- Courtesy -
Let your customers know how much they're
appreciated.Be well mannered, respectful and warm. Always
rememberto say please, thank you and you're welcome.
- Honesty -
Never be dishonest with or mislead
your customers.It will eventually catch up with you.
Tell it like it is. You have to earn your customer's
trust to create long term relationships.
- Product -
Always over-deliver in all aspects
of your business. If you over-inflate the perceived
value of your product, your customers will be disappointed
and probably not buy from you in the future.
- Customer Service -
When dealing with your customers, go
above and beyond the expected. Listen to your customers
and validate their feelings. Just because you know and
understand something, don't assume they do.
- Technical Support -
Poor technical support is probably
one of the biggest complaints from unsatisfied customers.
Make yourselfcompletely available to assist your customers.
Answer their emails and return their phone calls as
quickly as possible. Work with them until you have a
satisfactory solution.
- Refunds -
Always happily refund your customers
money if they aren'tsatisfied. Don't argue the issue
or write nasty messages. Be courteous, apologetic, and
ask your customers why they weren't satisfied. Remember...
The customer is always right, even if you feel they're
wrong.
- Web Site -
Your web site is a direct reflection
of you and your business. It should look professional
in design, contain your complete contact information,
including your phone number, provide complete product
information and an easy
ordering process.
- Fellow Business Owners -
Creating your professional image on
the Internet not onlyincludes your business and customers,
but it also includesbeing respectful to fellow business
owners. If someone requests a link exchange or any kind
of business promotional exchange, answer their email.
That's considered a
professional courtesy. Whether you're interested in
their proposal or not, you should at least acknowledge
their request. Failure to do so is not only considered
rude, but unprofessional.Always strive to do-the-best-you-can-do
and everything else will fall into place.For further
information in regard to professionalism, read the free
ebook entitled, Kickin' Butt & Takin' Names written
byjl Scott, Ph.D. http://www.web-sour ce.net/ebooks/jlscott.exe
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Shelley Lowery is the publisher of Article Announce:
A Writer & Publisher Exchange & Marketing Adzine:
Marketing, Advertising & Promotional Solutions for
the Netrepreneur. Visit her site to subscribe. Web-source.net
Netrepreneurs Resource Directory.http://www.web-source.net
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